USAA wanted to go all out to honor the 125th anniversary of the Army-Navy Game. So to truly tap into how legendary this college football matchup is, we decided to showcase the past, present, and future of the game.
Nominated for the 2025 Sports Business Awards - Brand Activation of the Year.
CD // mila golubuv
CD// james littlejohn
AD// tom shutt
AD// moshe douglas