Sports brands created the business model of paying elite athletes millions of dollars to own their visual identities and in turn, exploit their images for billions of dollars.
But at the 2019 High-School All-American Game, Powerade gave all 48 players the power to seize control with their very own professionally designed brand identity before any company could jump in.
CD// bharat kumar // marcelo ramirez
ACD// greg weber // mike costa
AD// alessandra diviza
CW// frank moore