SoundCloud, the world's leading social sound platform, faces competition with a multitude of new music sharing platforms. To help the brand distinguish themselves from the pack, we created a campaign focused on a unique way to discover music.
Insight: A 2014 study found that when people listen to music while having their brain scanned, its possible to predict what kind of music they will enjoy. Even songs and artists they've never listened to.
Idea: Brainwaves - SoundCloud rents fMRI machines out to scan brains and create the most accurate and personalized SoundCloud playlists for users.
The curated playlists hosted on SoundCloud, will constantly update to provide fresh music.