Copywriter
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powerade

 

Sports brands created the business model of paying elite athletes millions of dollars to own their visual identities and in turn, exploiting their image for billions of dollars.

But at the 2019 High-School All-American Game, Powerade gave all 48 players the power to seize control of their very own professionally designed brand identify before any company can jump in.

CD// bharat kumar // marcelo ramirez

ACD// greg weber // mike costa

AD// alessandra diviza

CW// frank moore

 

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